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Posts Tagged: blueberries

It looks great, but does it taste great?

Taking a look at melons, berries, tomatoes, pears, stone fruit, and more, researchers from UC Davis, along with collaborators from the University of Florida, are focusing on increasing consumption of specialty crops by enhancing quality and safety.  Funded by the USDA, work on this Specialty Crops Research Initiative (SCRI) grant began about a year ago. 

Americans, after years of hearing that fresh produce is valuable for numerous health benefits, have still not significantly increased their consumption. So, why don’t we eat more fruits and vegetables? Researchers believe that the key reason is that the quality of produce is inconsistent – often with poor texture, flavor or aroma. It might look beautiful on the outside, but when you take a bite – Ugh! It just doesn’t match up to its attractive exterior.

Most produce found at the local market is harvested from the field or orchard before it is fully ripe, shipped a long distance, and then the ripening is completed at a regional produce distribution center or at the local market.

“Harvesting produce early reduces losses due to bruises, decay and other defects,” explained Beth Mitcham, SCRI Grant UCD project leader, “but oftentimes the product never reaches its potential, a full ripe flavor or aroma. Fresh produce, especially when harvested near full ripe stage, can be challenging to handle properly.”

The SCRI grant is an ambitious effort to understand what characteristics are critical for consumers to enjoy produce and develop better methods to measure flavor quality, then work with better tasting varietals and improved shipping and handling practices to allow economically viable delivery of truly delicious fruits and vegetables.

Consumer focus groups are being interviewed for their input, trained taste panels are enjoying a variety fresh produce, and experiments with pallet shrouds and other modified atmosphere transportation experiments are underway. Significant information has already been elicited from consumer groups. Through focus groups, the investigators have discovered that aroma and texture are nearly as important as sweetness, and shoppers get really irritated when produce looks good but tastes bad, and this keeps repeat purchases to a minimum.

Produce managers also have a tough time: set up displays of produce, keep it at the right temperature, watch people wandering around squeezing everything to see if their firmness requirements are met, meanwhile damaging the fruit. It’s a tough market for fresh fruit these days, with fewer consumers’ dollars allocated for produce purchases, but with the advances researchers are making through the SCRI project and others, sweet success is on the way.

Note:  This topic was featured on a CBS13 (KOVR) News clip dated 7/17/10, see: http://www.cbs13.com/video/?id=76639@kovr.dayport.com

Posted on Wednesday, August 18, 2010 at 1:42 PM
  • Author: Mary E. Reed
Tags: berries (4), Beth Mitcham (10), blueberries (7), flavor (5), fruit (35), maturity (1), melons (4), stone fruit (1), strawberries (18)

Bellydancing with your blueberries?

How about looking at Saturn through a telescope, picking your own cherries and blueberries, learning from UC Merced scientists how they estimate snow pack and water flow, taking a dip in the river, tasting local olive oil, wine and cheese, painting a picture, petting a lamb, and camping out in the walnut orchard? About 600 people enjoyed all this and more at the Pick and Gather Festival at Riverdance Farm in Merced County June 5 and 6.

Organic farmers Cindy Lashbrook and Bill Thomson, owners of the 70-acre diversified Riverdance Farm, host this annual event the weekend after Memorial Day. Lashbrook and Thomson are among the growing number of small and mid-scale California farmers and ranchers who open their farm gates to the public for enjoyment and education, helping to build community and connection between the 98 percent of Californians who do not work in agriculture and the 2 percent who do.

The Pick and Gather this year was a mellow family-friendly event with bands, folk-singers and belly-dancers entertaining the crowd. Informational booths, staffed by the UC Cooperative Extension Master Gardeners, the WIC program, Valley Land Alliance, the Merced Farm Bureau and other local groups, were very popular. Local farms offered honey, jams, lemonade, olive oil and other goodies in a shady general store, and there was plenty of room to sit and enjoy lunch prepared by vendors or to eat picnics brought from home. Delicious ripe U-pick organic cherries and blueberries were at wholesale prices. With unemployment in Merced County at about 20 percent this year, Lashbrook and Thomson keep the admission price low and make sure to offer lots of free children’s activities, including art and a petting zoo, and of course, the river to play in.

Riverdance Farm itself, like many farms its size, is having a difficult time staying in business by simply selling crops.The owners would like to see their festival be part of helping sustain the farm financially without losing its friendly community feeling. Most of the visitors were not aware of the costs involved in putting on a festival, from the insurance to the health permit fees to the renting of the water-truck and the porta-potties, not to mention the cost of the farmers’ time away from the work of farming. Lashbrook estimates that it would take another few hundred visitors and maybe some more sponsors and paying vendors to turn the Pick and Gather into an income-generating venture.

The UC Small Farm Program’s agritourism project works to help agritourism operators plan successful and profitable agritourism enterprises on their working farms and ranches, and also to help visitors find festivals and other agritourism activities on working farms and ranches. The Small Farm Program website has a wealth of resources for growers evaluating their own potential for agritourism operations and navigating the risk management, business planning, permitting and promotional aspects of the new businesses.

Agritourism is blossoming in California, with farm tours, classes, farm stays, U-pick operations, farm stands and festivals in almost every county. Potential visitors can find a farm or ranch to visit and check the calendar for events at www.calagtour.org, the University of California’s agritourism directory. Farmers and ranchers are invited to list their agritourism operations and events on the site for no charge.

Riverdance general store
Riverdance general store

Valley Land Alliance booth
Valley Land Alliance booth

A dip in the Merced River
A dip in the Merced River

Blueberry pickers
Blueberry pickers

Posted on Tuesday, June 8, 2010 at 7:52 AM

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